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ABOUT WARR'S HARLEY-DAVIDSON
 F. J. Warr |
Warr's was founded on the Kings Road in 1924 by Captain Frederick James Warr, becoming an official Harley-Davidson dealer that same year. At the time the flagship of the Harley range was the 'Silent Gray Fellow' which would have cost a princely £85.
 Warr's original Kings Rd store |
In 1949 F.J's son Fred Warr left the Royal Air Force and went to work for his father at the 611 Kings Road store. Although post war business was very tough, by the 1960's Fred jnr had become Britain's Harley-Davidson distributor.
From those early days up to today, Warr's has been synonymous with Harley-Davidson and is Europe's oldest and certainly most successful Harley-Davidson dealership Group.
 William H. Davidson (left) visits with Fred Warr jnr in 1959 |
In 2004 at a ceremony in California, Warr's were honoured by the Harley-Davidson Motor Company for outstanding loyalty and dedication to the brand since 1924 - that's over 80 years worth of Harley sales and service!
Today Warr's Harley-Davidson dealerships are still owned and operated by the Warr family and form a part of the Warr Group of companies.
Former motorcycle racer John Warr is now Warr's Managing Director. John is director of both Chelsea & Fulham and Meridian Harley Owners Groups and a regular participant in the annual London to Brighton Pioneer Run riding his 1914 'Silent Gray Fellow' Harley-Davidson.
 John Warr on tour, St Tropez 2009 |