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ABOUT WARR'S HARLEY-DAVIDSON
F. J. Warr |
Warr's was founded on the Kings Road in 1924 by Captain Frederick James Warr, becoming an official Harley-Davidson dealer that same year. At the time the flagship of the Harley range was the 'Silent Grey Fellow' which would have cost the relatively substantial sum of £85.
 Warr's original Kings Rd store |
In 1949 F.J's son Fred Warr left the Royal Air Force and went to work for his father at the 611 Kings Road store. When he took over the business from F.J. in 1957 a brand new Hydra Glide, the pride of Milwaukee U.S.A. would have cost a mighty £500!
From those early days up to today, Warr's has been synonymous with Harley-Davidson and as well as being Great Britain's oldest dealership it is Europe's too.
William H. Davidson (left) visits with Fred Warr jnr in 1959 |
In 2004 at a ceremony in San Diego, California Warr's H-D were honoured by the Harley-Davidson Motor Company for outstanding loyalty and dedication to the brand since 1924, over 80 years worth of Harley sales and service! 
John Warr on tour 2006 |
Warr's Harley-Davidson dealerships are still owned and operated by the Warr family with third generation Harley dealer and former bike racer John Warr as group Managing Director.
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