WARR's MUSEUM

EUROPE’S OLDEST HARLEY-DAVIDSON® DEALERSHIP

 

SEE THE WARR’S MUSEUM
COLLECTION ON KINGS ROAD

Warr's Harley-Davidson®, founded on London's famous Kings Road in 1924 by Captain Frederick James Warr, remains Europe's oldest and biggest selling Harley-Davidson Dealership Group. Our central London dealership allows a unique opportunity to see a revolving selection of historic landmark Harleys from our very own collection giving visitors the chance to experience some of the legendary bikes that have been showcased in our showrooms since we first opened in 1924.

museum Bikes

CELEBRATING AN AMERICAN LEGEND

Founded in a small shed in 1903 by William S Harley and brothers Walter, Arthur and William Davidson, Harley-Davidson now has it's history rooted in American Culture. Discover some of it's legendary models available to view right here at our historic dealership.

Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
Warr's Harley-Davidson historic bike
 

When you first set eyes on the stark beauty of an original 1914 Harley-Davidson, you can only imagine the day it rolled off the line to be test ridden by one of the founders around the block in Juneau Avenue, Milwaukee. Though it retains its appeal through old photos, visit us at the Warr's museum and discover why nothing compares to admiring this amazing piece of engineering in the flesh.

This bike is still ridden by our MD John Warr and is a regular participant in the Annual London to Brighton Pioneer Run for pre-1915 veteran motorcycles.

Silent Grey Fellow with John Warr
Silent Grey Fellow on a run
Silent Grey Fellow 1914
museum Bikes

HARLEY-DAVIDSON® MUSEUM CLOTHING

Shop for original styled Harley-Davidson Museum clothing and collectables.

museum Bikes

VISIT WARR’S TODAY

Open to the public, you can come and visit us here at Warr's Harley-Davidson from Monday – Saturday 8.00 am to 6.00 pm and on Sunday 11.00 am to 5.00 pm. On Thursday's, we're open until 8.00 pm!

Please note Warr's Museum exhibits are subject to change by rotation and are displayed in our main showroom.

 

TAKE THE VIRTUAL TOUR

Take a look inside our stunning, award-winning Kings Road dealership and explore Europe's oldest Harley-Davidson emporium. How many Harley 'Classics' can you spot?