Warr's Harley-Davidson®, founded on London's famous Kings Road in 1924 by Captain Frederick James Warr, remains Europe's oldest and biggest selling Harley-Davidson Dealership Group. Our central London dealership allows a unique opportunity to see a revolving selection of historic landmark Harleys from our very own collection giving visitors the chance to experience some of the legendary bikes that have been showcased in our showrooms since we first opened in 1924.
When you first set eyes on the stark beauty of an original 1914 Harley-Davidson, you can only imagine the day it rolled off the line to be test ridden by one of the founders around the block in Juneau Avenue, Milwaukee. Though it retains its appeal through old photos, visit us at the Warr's museum and discover why nothing compares to admiring this amazing piece of engineering in the flesh.
This bike is still ridden by our MD John Warr and is a regular participant in the Annual London to Brighton Pioneer Run for pre-1915 veteran motorcycles.
VISIT WARR’S TODAY
Open to the public, you can come and visit us here at Warr's Harley-Davidson from Monday – Saturday 8.00 am to 6.00 pm and on Sunday 11.00 am to 5.00 pm. On Thursday's, we're open until 8.00 pm!
Please note Warr's Museum exhibits are subject to change by rotation and are displayed in our main showroom.
TAKE THE VIRTUAL TOUR
Take a look inside our stunning, award-winning Kings Road dealership and explore Europe's oldest Harley-Davidson emporium. How many Harley 'Classics' can you spot?