Warr's News

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Here at Warr’s Harley-Davidson® we always have good news. Today’s good news is that we’ve extended the offer for our customers to get even more for their money. Owning a...

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This Thursday 27th July

This Thursday the legendary Ace Cafe London welcome back Europe's oldest and biggest selling Harley dealership group - the equally legendary Warr's H-D of London, established in 1924 by...

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For EU export or business use

We are happy to sell new bikes less 20% UK VAT to private European customers, diplomats, and military personnel. VAT registered business users are also usually able to reclaim the...

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Prague 5th - 8th July 2018

  2018 will be the year Harley–Davidson®celebrates the 115th year of this famous American motorcycle brand. To mark the occasion in glorious style there will be two flagship events –...

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  Take a look inside our stunning, award winning Kings Road dealership and explore the Europe's oldest Harley-Davidson dealership. How many Harley 'Classics' can you spot?   Instructions: Click on the buttons...

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Be the best

We are looking for talented people with a passion for Harley who want to work for the best in the business.   We are currently recruiting; General Merchandise and Clothing Boutique (full...

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With the new Harley-Davidson® Street Rod™ due to arrive in our showroom on 4May for our exclusive reveal, we’ve been keeping an eye on the first ride reports from UK...

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  Command the road with aggressive custom styling straight from the factory and the powerful performance of the all-new Milwaukee-Eight® engine.             ...

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Warrs through to Final Round

LATEST NEWS…. Warr's Kings Road 'Super Hooligan' has won through into the grand final of the 2017 Battle of the Kings competition to be judged at this weekends London...

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New Milwaukee-Eight Engine

More power. More comfort. More control. Those are the three things Harley-Davidson customers around the world have been asking for from our Touring machines and, once again, the iconic...

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UK Champions 2 years running

Warr's Kings Road have just won the Harley-Davidson® UK Battle of The Kings Custom Bike Build Competition for an incredible 2nd consecutive year. Creator of the Warr's entry 'Rascal Racer'...

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Chris and Janet do Florida!

Hi John I know I have said this before but we are so grateful to you and Warr's for the amazing trip to the US. When we entered the History...

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C&F HOG join in the fun

To help celebrate its first 30 years, Chelsea & Fulham H.0.G. were invited to participate in London’s New Year’s Day Parade. Alongside the local authority floats, the Texan marching...

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Made In Chelsea star Spencer Matthews recently sat down with GQ magazine and gave them the low down on the best places in West London. Of course Warr's was...

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The Bike that won the War!

The 1942 Harley-Davidson WLC 750. The toughest most heroic bike Harley-Davidson ever made.... http://youtu.be/H77bEJue1yw     ...

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100 year old Harley on test

Reprinted from HOG News, Issue 1 2014. Today’s range of Harley-Davidson® motorcycles offers a combination of stylish design, comfort and ground-breaking technology that make riding one a memorable experience. Given...

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Warr's Harley-Davidson are very pleased to announce that the winner of their 'VIP Trip for two to the Ace Cafe, Orlando, USA' is a longtime Harley fan, 52 year...

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US Nashville HD Dealer Show

Warr's South East Harley® dealership have won the coveted Bar & Shield Award from Harley-Davidson®. The presentation of the prestigious gong was made during a ceremony at the US H-D...

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and on the BBC...

Formula One ace Jenson Button and his buddy and former GP hero David Coulthard were at Warr's on the Kings Road to do some filming with the BBC as...

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Wed, 13 Aug 2014

INDIANAPOLIS (Aug. 9, 2014) - 50-year-old Warr's H-D rider Jeremy McWilliams leveraged every last bit of his vast racing experience to claim Saturday's AMA Pro Vance & Hines Harley-Davidson Series...

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Fri, 13 Jun 2014

25 Years on and the Phillips family make another purcahse at Warr's Harley-Davidson (Kings Road). 20 year old Joshua Phillips is following in his Dad Marks footsteps with the purchase...

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Warr's South East in Mottingham have just been announced by Harley-Davidson UK as the winner of the 2013 Bar & Shield Dealer of Excellence Award. Like the Oscars but...

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Tue, 25 Feb 2014

Nice to see Team GB's Olympic athlete Iwan Thomas wearing a Warr's Customs T-Shirt on the launch of BT Sports coverage of 2014 MotoGp season!   We hope Melanie Sykes and...

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Indianapolis GP Souvenir

Your Chance To Get A Free Jeremy McWilliams Indianapolis Win Poster A limited-edition poster commemorating Jeremy McWilliams' AMA Pro Vance & Hines Harley-Davidson race win at Indianapolis Motor Speedway in...

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Featuring the Warrs Museum

A wooden shed, a 1947 Knucklehead and a stripped-back Fat Bob® will be three of the stars of the Harley-Davidson display at this year’s Motorcycle Live, 23rd Nov to...

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Large turnout for unique event

A select group gathered for a unique art showcase from Guinness Royal Academy Prize Winning Artist, M.J. Westley in a less than conventional setting yesterday evening (7th Nov). The modern...

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See the Project Rushmore bikes

Why not visit your nearest Warr's Harley-Davidson dealership and discover the stunning new 2014 Harley-Davidson model line up. Check out the brand new Project Rushmore motorcycles from Harley-Davidson – the...

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STOP PRESS...STOP PRESS... STOP PRESS... McWilliams wins Race 1 Former MotoGP star Jeremy McWilliams will make a return to the MotoGP arena at the Red Bull Indianapolis GP Aug 16-18....

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4th-6th September

Warr's will be exhibiting a specially built selection of their Kings Road Customs machines at Salon Privé this September. Now entering its 8th consecutive year, Salon Privé, which returns to...

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Harley legend at Europe's oldest Harley dealership Harley-Davidson legend and factory founders great grandson Bill Davidson, broke into valuable holiday time to visit Europe's oldest Harley dealership, Warr's of London. Of...

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December 2012

The 3 girls in the picture above (from left - right) are Meagan McVay, Alexandra Caroline, Lauren Williams. Come on the Cowboys!   Thanks to friend of Warr's Roberto Aguilar, photographer...

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Formula one ace Jenson Button recently took delivery of his latest custom built Harley.  Head of Warr's customs department Charlie Stockwell delivered the new machine down to the amazing...

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Fri, 27 Jul 2012

London Olympics 2012 27th July to 12th August 2012 sees London host the Olympic Games for the first time since 1948. Warr's are proud to have represented Harley-Davidson in London since...

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Tue, 17 Jul 2012

I plan these 10 days for 11 months. Every detail has to be right. It’s your Summer Tour: the best chance you’ll get to spend quality time with your Harley®....

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Tue, 15 May 2012

A dream trip of a lifetime to the legendary Daytona Bike Week in Florida awaits Harley owner Robertas Sakalauskus and his lucky guest after winning the experience in the...

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Veteran McWilliams beats veteran Michael Barnes at Barber, Alabama. LEEDS, AL, USA SEPT 26 - Warr's Racing rider Jeremy McWilliams put a lifetime of wet weather riding to good use...

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This year’s Salon Prive Concours D'Elegance at London's exclusive Hurlingham Club was everything an internationally acclaimed event should be – exclusive, extravagant and full to the brim of fabulous,...

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Warr’s Harley-Davidson was delighted to present World Superbike Championship ace Shane ‘Shakey’ Byrne with his new Harley-Davidson motorcycle last week. The London-born racer collected a VRSC™ Night Rod Special,...

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Warr's Custom & Performance department picked up the No1 winners place at the prestigious Silverstone Classic Event held over the weekend of July 25th/26th. Despite some tough competition 'Silverstone Bobber'...

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Tue, 15 May 2012

Our brand new Trikes, all powered by the latest Big Twins from Milwaukee, have been starting to leave our famous custom workshop facility in King's Rd. Here's a taster...

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Wed, 16 May 2012

Warr's H-D paid a visit to the hallowed halls of BBC Television centre this week. The producers of BBC's Blue Peter asked Warr's H-D for three Harleys with riders to...

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BBC Top Gear star and TV presenter Richard Hammond commissioned Warr's to build him a customised Bagger style tourer based on a new Street Glide. Work started at Warr's...

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Tue, 15 May 2012

In 1921 D.H. Davidson became the first person in the UK to break the 100mph mark on a motorcycle. He achieved this amazing feat on a V-Twin Harley-Davidson at...

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