Serial 1 Cycles will revolutionize your daily routine. Experience the fun, freedom, and instant-adventure of riding a pedal-assist electric bicycle around London, UK and beyond with premium eBicycles designed and crafted by Serial 1. It's time to switch it up a bit and start rocking some new wheels. Change how you move with an eBicycle that fits your unique style.

Serial 1 Cycles feature three different models to suit your riding needs. Whether you're looking to get somewhere fast, prefer to cruise on your commute, or want to play just as hard as you work, there's a Serial 1 eBicycle for every rider. Take a peek at the new models below and order yours today!



The ultimate urban playbike. The MOSH/CTY model is a pedal-assist eBicycle designed for trend-setting adults seeking a stylish and flexible way to move around their fast-paced urban environments. Fly faster and farther, solo or in a pack. It’s quick, nimble and an absolute ripper.


2 Colours - Matte Black/Gloss Black - Matte Black/Gloss Rowdy Blue

Size - S, M, L, XL



An all-access ride to wherever you want to go. The RUSH/CTY STEP-THRU is a premium eBicycle loaded with features and exceptional style. The step-thru frame makes it easy to get in the saddle without swinging a leg high over the seat, and to stand flat-footed over the bike at a stop – an essential urban-commute feature for some riders.


2 Colours - Gloss Black/Matte Black - Gloss White/Matte Black

Size - S, M, L




The sophisticated commuter. The RUSH/CTY model is a premium, full-featured eBicycle designed for more convenient and fun commutes. The easiest, most intuitive way to get anywhere, without breaking a sweat.


2 Colours - Gloss Black/Matte Black - Matte Silver/Matte Black/Gloss Orange

Size - S, M, L, XL


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F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.


We are a credit broker and not a lender. We can introduce you to a limited number of lenders and their finance products. We are not an independent financial advisor and we act as their agent for this introduction. We may advise you on the products, subject to your personal circumstances, though you are not obliged to take our advice or recommendation. We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow). For your reassurance, all of the lenders we work with could pay commission at different rates, but the commission we receive does not influence the interest rate you will pay. Our aim is to secure finance for you at the lowest interest rate you are eligible for from our panel of lenders. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.