Saturday 6th July 2024 – 9am to 6pm – Admission Free
On Saturday July 6th you are invited to take part in a piece of UK biking history!


We are thrilled to announce that Bill Davidson, Global Brand Ambassador for Harley-Davidson, will be joining us at our monumental 100th Warr's Anniversary Event on Saturday, July 6, 2024.

This landmark event promises to be an unforgettable day filled with music, food & drink, motorcycle history and the spirit of Warr’s and Harley-Davidson. We look forward to celebrating this incredible milestone with our community and special guest, Bill Davidson.
Our headline act on the day who embodies the spirit of the King’s Road is Glen Matlock from the legendary Sex Pistols! Like Warr’s, the Pistols were born on the vibrant King’s Road, a breeding ground for innovation and rebellion. This unique bond makes this event more than a celebration; it's a homage to a street that has fuelled cultural revolutions.
Glen Matlock is credited as a songwriter on 10 of the 12 songs on the Sex Pistols' only album, Never Mind The Bollocks. He left the band in 1977 and formed the Rich Kids with Midge Ure. In 2023, Matlock released his sixth solo album, Consequences Coming, and joins Blondie on their latest album and tour
Kicking off the festivities is Magdy (Cairo Son) with an acoustic set of rock & pop covers, followed by JD Harmo & Paul Cuddeford (The Boomtown Rats, Marti Pellow) as they channel the blues of the 1920’s. Experience the electrifying sounds of bad grrrl 60’s garage rock with The Trouble, followed by classic rock from the 70’s courtesy of power trio The Edliners.
Last year, our dealership was visited by a special guest - none other than Hollywood hero Danny Trejo (Machete, From Dusk Till Dawn, Heat) and we’re thrilled to announce that the food on the day will be provided by Trejo’s Tacos, Danny’s very own Taco restaurant! Trejo's Tacos first launched in Los Angeles back in 2016 and have just opened their first London restaurant on Portobello Road.

The Edliners

The Trouble

Trejo's Tacos

Sautter will provide a complete onsite bar, offering an extensive selection of beverages to cater to every taste and preference.
The King’s Road’s favourite village pub The Rose, situated across from Warr’s, will feature entertainment and a unique selection of 100th themed food & drink also available on the day.

Our MC for the day will be lifelong Harley rider Neil ‘Doctor’ Fox (Nation Network Chart Show) while DJ Leona Graham (Absolute Radio) will be spinning the tunes throughout the day.
The Warr’s Museum will also be featuring the biggest selection of Historic Harleys this side of Milwaukee! Exhibits Include Edwardian Silent Gray Fellows, WW2 Liberators, Rock n Rollers, Electra Glide in Blue, Legendary Harley Racers and various rare Key models from Harley history.
No matter what else you’ve got planned make sure you keep the date free and make sure you take part in a piece of UK biking history.
Saturday 6th July 2024 – 9am to 6pm – Admission Free
Warr’s Harley-Davidson, 611 Kings Road, London, SW6 2EL


Facebook Event Link -

Paul Cuddeford

JD Harmo


MC Neil 'Doctor' Fox

DJ Leona Graham

By Road: We are on the King’s Road (A308) just 5mins from Putney Bridge or Sloane Square, outside the congestion charging zone (our postcode is SW6 2EL). There will be no parking on site, but parking is available locally.

You can park a motorcycle in a pay and display or shared-use parking place for free - More Details on H&F Council Website

 Car Parks - Fulham Broadway Tube, Prestige Parking London Limited


By Tube or Bus: We are really easy to get to by public transport.
From Fulham Broadway (our nearest tube station) we are an 8min walk. Simply turn left out of the Fulham Broadway Shopping Centre (where the station is located), then turn right on to Waterford Road and continue to the end. We are situated on the King’s Road, between the Coach House and Esso Petrol Station.
From Sloane Square take a ten minute ride on an 11 or 22 bus west, down the King’s Road. Alight at the Rumbold Road bus stop.
Imperial Wharf Overground station is located a 10min walk away at Chelsea Harbour.
See the TFL website for more details:


By Train: If you are coming from further afield our closest mainline terminus is Victoria Station, and Imperial Wharf station is only one stop across the river from Clapham Junction station on the London Overground Line,


By Air: For our exceptionally dedicated visitors you can fly to Gatwick and then take the 25 min Express service to Victoria. From Heathrow take the Express to Paddington or tube to Fulham Broadway. Gatwick is the quicker option.
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F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.


We are a credit broker and not a lender. We can introduce you to a limited number of lenders and their finance products. We are not an independent financial advisor and we act as their agent for this introduction. We may advise you on the products, subject to your personal circumstances, though you are not obliged to take our advice or recommendation. We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow). For your reassurance, all of the lenders we work with could pay commission at different rates, but the commission we receive does not influence the interest rate you will pay. Our aim is to secure finance for you at the lowest interest rate you are eligible for from our panel of lenders. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.


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