Warr's Museum

EUROPE’S OLDEST HARLEY-DAVIDSON® DEALERSHIP

See the Warr’s Museum collection on Kings Road

Our central London dealership allows a unique opportunity to see a revolving selection of historic landmark Harleys from our very own collection giving visitors the chance to experience some of the legendary bikes that have been showcased in our showrooms since we first opened in 1924

Celebrating An American Legend

Founded in a small shed in 1903 by William S Harley and brothers Walter, Arthur and William Davidson, Harley-Davidson now has it's history rooted in American Culture. Discover some of it's legendary models available to view right here at our historic dealership.

When you first set eyes on the stark beauty of an original 1914 Harley-Davidson, you can only imagine the day it rolled off the line to be test ridden by one of the founders around the block in Juneau Avenue, Milwaukee. Though it retains its appeal through old photos, visit us at the Warr's museum and discover why nothing compares to admiring this amazing piece of engineering in the flesh.

This bike is still ridden by our MD John Warr (below) and is a regular participant in the Annual London to Brighton Pioneer Run for pre-1915 veteran motorcycles.

Harley-Davdison® Museum Clothing

Shop for original styled Harley-Davidson Museum clothing and collectables.

Visit Warr's Today

Open to the public, you can come and visit us here at Warr's Harley-Davidson from Monday – Saturday 8.00 am to 6.00 pm and on Sunday 11.00 am to 5.00 pm. On Thursday's, we're open until 8.00 pm!

Please note Warr's Museum exhibits are subject to change by rotation and are displayed in our main showroom.

Take The Virtual Tour

Take a look inside our stunning, award-winning Kings Road dealership and explore Europe's oldest Harley-Davidson emporium. How many Harley 'Classics' can you spot?

F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd which is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of finance providers and to act as an agent on behalf of the insurer for insurance distribution activities only.