Celebrating An American Legend

Founded in a small shed in 1903 by William S Harley and brothers Walter, Arthur and William Davidson, Harley-Davidson now has it's history rooted in American Culture. Discover some of it's legendary models available to view right here at our historic dealership.

When you first set eyes on the stark beauty of an original 1914 Harley-Davidson, you can only imagine the day it rolled off the line to be test ridden by one of the founders around the block in Juneau Avenue, Milwaukee. Though it retains its appeal through old photos, visit us at the Warr's museum and discover why nothing compares to admiring this amazing piece of engineering in the flesh.

This bike is still ridden by our MD John Warr (below) and is a regular participant in the Annual London to Brighton Pioneer Run for pre-1915 veteran motorcycles.

Visit Warr's Today

Open to the public and free you can come and visit us here at Warr's Harley-Davidson from Monday – Friday 8am to 6pm and Saturdays 9am to 5pm.

Please note Warr's Museum exhibits are subject to change by rotation and are displayed in our main showroom.

Take The Virtual Tour

Take a look inside our stunning, award-winning Kings Road dealership and explore Europe's oldest Harley-Davidson emporium. How many Harley 'Classics' can you spot? Did you spot the 1946 Knucklehead, 1912 Gray Fellow, 1957 Sportster, Topper Scooter, Pan America, Revival FLH, 42 Willys Jeep?.... Enjoy.

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F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.


We are a credit broker and not a lender. We can introduce you to a limited number of lenders and their finance products. We are not an independent financial advisor and we act as their agent for this introduction. We may advise you on the products, subject to your personal circumstances, though you are not obliged to take our advice or recommendation. We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow). For your reassurance, all of the lenders we work with could pay commission at different rates, but the commission we receive does not influence the interest rate you will pay. Our aim is to secure finance for you at the lowest interest rate you are eligible for from our panel of lenders. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.


Complaints where you are operating under Automotive Compliance’s FCA permissions, the following contact details need to be on this page for complaints: Regulated Complaints Post: Automotive Compliance Ltd, The Factory, 44 Alfred Street, Gloucester, GL1 4DD Telephone: 01452671560 E-mail: complaints@automotive-compliance.co.uk

Financial Ombudsman Service, the following information must also be added to this page: If we cannot resolve your complaint within 8 weeks, you may refer your dispute to the Financial Ombudsman Service. This service is free to use. Their consumer helpline is available on 0800 023 4567 or 0300 123 9123 or you can visit their website at www.financial-ombudsman.org.uk