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Looking for a unique event venue in London?
Make your next event legendary at Warr’s Harley-Davidson.
Located on London's world-famous King's Road, Warr’s Harley-Davidson offers an extraordinary setting for private events, corporate functions, product launches and unforgettable experiences utilising a choice of dealership areas including a magnificent roof terrace with views over London.
Established in 1924, Warr’s is Europe’s oldest Harley-Davidson dealership, with over a century of heritage, character and an unmistakable connection to one of the world's most iconic motorcycle brands.
Our impressive dealership offers a truly distinctive backdrop, combining American motorcycle heritage with contemporary architecture, historic motorcycles and the unmistakable atmosphere of Harley-Davidson.
Whether you're planning an intimate gathering, an exclusive brand experience or a larger celebration, Warr’s offers something far beyond a traditional London event venue
What makes Warr’s special?
Over 100 Years of Heritage – Established in 1924 and still owned and operated by the founding family.
Iconic King's Road Location – A landmark London address in one of the capital's most celebrated neighbourhoods.
Legendary Motorcycles – An extraordinary backdrop of vintage, custom and modern Harley-Davidson motorcycles.
Authentic Atmosphere – A setting inspired by freedom, individuality, craftsmanship and motorcycle culture.
Convenient London Location – Close to Fulham Broadway Underground station, with on-site vehicle parking.
Our iconic London showroom has played host to exclusive film premieres, celebrity appearances, book launches, corporate receptions and special events.
From film premieres and celebrity gatherings to brand launches and private celebrations, Warr’s offers a unique setting that has welcomed some of the most recognisable names in entertainment.
Contact our team to discuss your event, preferred dates and requirements.
Warr’s Harley-Davidson
611 King's Road, London, SW6 2EL
Email: venuehire@warrs.com
Over 100 years of history. One unforgettable venue.
F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not a lender, for the introduction to Black Horse Financial Services and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you to Black Horse Financial Services , who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from Black Horse Financial Services for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Black Horse Financial Services also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose your application, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
Complaints where you are operating under Automotive Compliance’s FCA permissions, the following contact details need to be on this page for complaints: Regulated Complaints Post: Automotive Compliance Ltd, The Factory, 44 Alfred Street, Gloucester, GL1 4DD Telephone: 01452671560 E-mail: complaints@automotive-compliance.co.uk
Financial Ombudsman Service, the following information must also be added to this page: If we cannot resolve your complaint within 8 weeks, you may refer your dispute to the Financial Ombudsman Service. This service is free to use. Their consumer helpline is available on 0800 023 4567 or 0300 123 9123 or you can visit their website at www.financial-ombudsman.org.uk
Company Registration Number - 00582482
Firm Reference Number - FRN 831461
VAT Number - 2272594